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South African Tourism Board

Company Overview.

South African Tourism has made great strides in introducing and marketing South Africa not only to our own people but also, since the dawn of our democracy in 1994, to the world.

We have grown from a few offices around the world to become a global tourism organisation on a mission to market and share, through experiences, all that is unique, warm and beautiful about South Africa.

Tourism Growth Strategy

Our goal is to make tourism the leading economic sector in South Africa and, by doing so, promote the sustainable economic and social empowerment of all South Africans. Our beautiful country is an integral part of Africa, particularly the subcontinent of southern Africa, so we actively focus our marketing to promote this fact.

To accomplish these goals, South African Tourism is committed to meaningfully contributing to the government’s objectives of increased GDP growth, sustainable job creation, and redistribution and transformation through:

  • Increasing the number of tourists who visit our country
  • Increasing the geographic spread, length of stay and spend of all visitors
  • Improving seasonal arrival patterns
  • Working to transform the industry so that historically disadvantaged South Africans may benefit from the sector


South African Tourism is governed by a 14-member Board, which is appointed by Minister of Tourism, Ms Tokozile Xasa and chaired by Dr Tanya Abrahamse.

Our team of dedicated, passionate, committed and hardworking staff – in South Africa and abroad – is led by chief executive officer, Sisa Ntshona.  The executive committee also includes Sthembiso Dlamini, chief operating officer, chief marketing officer, Margie Whitehouse,  chief financial officer, Thomas Bouwer, chief quality assurance officer, Daryl Erasmus, and chief convention bureau officer, Amanda Kotze-Nhlapo.

Logo and corporate identity

The South African Tourism logo – which, along with the corporate identity, was redeveloped in collaboration with the International Marketing Council in 2009 – uses the colours of the internationally recognised South African flag and further creates awareness that we are the official marketer of tourism to South Africa. It is an icon of the pride in South Africa that we strive to nurture among all our people.

South African Tourism Board Jobs

Trade Training Specialist

3 months ago

South African Tourism Board – London

An exciting opportunity exists for a Trade Training Specialist to join the UK office in Central London. If you are passionate about South Africa, travel and tourism and possess the required qualifications and skills, we invite you to apply. KEY RESPONSIBILITIES:

June 15, 2018 02:36:33


3 months ago

South African Tourism Board – London

South African Tourism UK office is looking for a strong individual to join the team in the London Office. South African Tourism UK & Ire is responsible for the promotion of this incredible destination to the consumer and trade. This position is to cover the last three months of maternity leave in order to ensure set up for the return of the Marketing & Promotions Manager and support to the team KEY RESPONSIBILITIES: • Execute and Manage the Campaign running from August. • Along with the team, develop the Jan – Mar campaign for execution • Assist with the deliverance of World Travel Market • Initiate the market research projects • Report management with Hub Head • Work with Marketing team to ensure brand management/communications are aligned to the strategy and ensure complete execution

June 19, 2018 02:42:26

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