Since 1966, when they pioneered the very first Caribbean cruise, Norwegian Cruise Line has been the industry leader for innovation. Norwegian is a publicly traded company on the NASDAQ, with major shareholders including Genting Group, Apollo Global Management and TPG Capital, as of 30 June 2014. Norwegian Cruise Line controls approximately 8% of the total worldwide share of the cruise market.

Norwegian Cruise Line is the innovator in cruise travel with a 49-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising that revolutionised the industry by giving guests freedom and flexibility to design their ideal cruise holiday. Cruising on Norwegians means no fixed dining times, relaxed attire, several distinct dining options, relaxed disembarkation and more lounges, bars, theatres and other entertainment and activity options. Today, Norwegian invites guests to Feel Free to explore the world on one of 14 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed, resort style cruise holiday on some of the newest and most contemporary ships at sea. Norwegian offers unique and exciting itineraries in all areas of the world, including the Caribbean, Bahamas, Bermuda, Mexican Riviera, Europe, South America, Canada & New England, Panama Canal, Alaska, Asia, Australia and New Zealand. Additionally, Norwegian Cruise Line’s Pride of America is the only ship that sails year-round from Honolulu on seven-day intra-island Hawaiian cruises.