500+ UK Employees
Our mission is to empower females globally to be confident in themselves and be who they want to be. Missguided is a bold, straight talking and forward thinking fashion brand inspired by real life that aims to do exactly that. Everything we create is informed by our customer along with global influences like social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to be a girl on the go in the world today.
We create looks designed by in-house talent that’s made to equip millenial women with the fashion they need for all elements of their life. And since our aim is all about empowerment, we make it easy for everyone by making our product affordable. Its not just fast fashion – its rapid fashion. We drop up to 1000 brand new styles every week, working constantly to bring our babes the freshest pieces, put together in wearable ready-to-go outfits.
Who run this mother
Nitin Passi is the man behind Missguided, starting his career in the New York fashion industry he set up on his own in 2009. With a loan of £50k, a passion for product and endless ambition, fast forward to present day, Passi runs a global multi platform brand and strives to continuously better what we do in every aspect. Follow his journey here.