Attracting candidates amongst a sea of competition can be a challenge. In a recent survey of UK workers, 69% said they would apply to a job if the employer actively manages the company brand, and 76% said they look to details from the company that demonstrates why it is a good place to work, when deciding whether to apply or not. Whilst 11% of job seekers said they would decline a job offer from an employer with a bad reputation.
To be able to attract the best talent to your company, you need to be able to understand what it is they look for and how they look for it. Job site Monster suggests starting by talking to current employees about what they like about the company and how they would describe the environment to potential employees. Employee and client testimonials can go a long way in providing an insight of what candidates can expect, as well as what the company does; crucial things candidates look for when deciding whether to apply for a job.
A few points to consider….
Corporate Social Responsibility
Companies are becoming more aware of the importance of their corporate social responsibility initiatives in attracting candidates for roles. This is making candidates more socially selective towards companies they will apply for. An organisation’s reputation and commitment to the community is heavily emphasised by candidates, who look for future employer’s corporate social responsibility strategies that align with their own beliefs and ideals. In a survey by Net Profit, 53% of workers stated working in a company that makes a difference was important to their happiness. Considering the importance placed upon these initiatives, it is not surprising that so many businesses now incorporate CSR into their business strategy.
Social Media Presence
Having an online presence in this day and age is a given for most companies, but how the company presents itself online can mean the difference between a candidate applying for a role or walking a mile in the opposite direction. Social media is a large indicator of a company’s personality and brand ‘image’. In 2016, 94% of recruiters used their social media channels to attract candidates and 79% of job hunters used social media in their job search. It is obvious how important a part social media plays in attracting candidates to apply for a job. Your company’s social media presence allows you to be contacted easily by clients, providing the opportunity to showcase what the company is all about, the culture and personality.
Review sites such as WorkAdvisor are a platform for company overviews and reviews, useful information when a candidate is researching a company.