Email Marketing Executive

11 January 2018
31 January 2018
North West England
Job Roles
Marketing & PR, Media, Digital & Creative, Travel,
Full Time
Contract Type
Undisclosed salary

Job Detail offers thousands of air fares covering hundreds of routes taking our customers around the world (and back again)… but we also offer a choice of over 40,000 hotels, in fantastic locations all over the globe… and car hire options with more than 8,500 pick-up and drop-off points available.

As well as having an easy-to-use bookable website, we also have a team of travel experts that are happy to help our customers with any aspect of their booking – they’re just at the end of the phone. Now, they know the world and have a passion for travel… and they love to share it!

We are now recruiting for an Email Marketing Executive to join the team based on Preston Docks. In this role you will support the planning, delivery, development and analysis of weekly email campaigns across Netflights and our sister brand Travelbag.

You’ll help to drive efficiencies in process and improving customer engagement whilst striving to achieve first-class email marketing. You’ll also support development, delivery, and evolution of the eCRM strategy contributing across all areas of multi-channel digital CRM activity to drive long term sales and customer loyalty.

You’ll become an expert user of our new CRM platform Salesforce Marketing Cloud, helping us leverage the full platform capability keeping us ahead of our competitors in eCRM.

Job Accountabilities:

- Assist in the planning and delivery of the email marketing campaign planner
- Manage the end-to-end process for campaign emails
- Develop a modular/templated email production system which generates consistency in email design, quickens email deployment and creates efficiencies in the process
- Adopt and develop a test and learn strategy to optimise email marketing effectiveness;
- Develop compelling and re-useable email marketing content that drives email engagement
- Review competitor email campaigns, the competitor landscape and industry developments
- Write queries in Salesforce to perform various actions
- Monitor triggered emails and automated campaigns
- Assist in the development of the segmentation strategy to deliver more targeted and personalised email marketing communications
- Further develop and enhance existing eCRM programmes through continual testing, learning and analysis
- Assist the eCommerce team to develop and deliver the overall eCRM strategy in line with the eCRM roadmap
- Maintain regular email campaign and programme reporting using Salesforce and Google Analytics
- Develop and refine existing email KPI reports to quicken email reporting and drive further analysis and insight
- Review CRM KPIs report on a monthly basis and identifying areas for improvement

Experience and Professional Competence

Skills required:

- Previous experience in email marketing or digital marketing role
- Experience with any mainstream Email Service Provider software E.g. Salesforce Marketing Cloud - ExactTarget, IBM – Silverpop, Oracle Resonsys
- Familiar with HTML (basic code & editing), Illustrator, Photoshop
- Proficiency in Microsoft Excel, Word, and PowerPoint
- Experience setting up automated email marketing programmes
- Strong problem solving skills and confidence in manipulating data in excel
- Technically confident / Data confident
- Multi-channel CRM experience desirable but not essential
eCRM campaign and programme development
- Experience in campaign planning, personalisation and segmentation
- Experience working in a fast-paced commercial environment
eCRM strategy planning and development
- Experience developing email marketing content
- Quick learner – able to pick-up new systems and concepts
- Can work well independently and as part of a team
- Excellent attention to detail
- Strong time-management
- Customer focused
- Commercially focused and results driven
- Strong analytical capability
- Excellent communication skills, written and verbal
- Keen interest in travel