Reviews are here to stay

61% of customers read online reviews before making a purchase decision, and they are now essential for many retail sites.  

User reviews are proven to make a difference to sales and something the majority of customers will want to see before deciding to make a purchase.

There have been so many positive recommendations of the value of reviews for online businesses that we don’t need to make a case for it anymore.

Put simply, user reviews increase conversions. They can eliminate any doubts potential customers may have about a product, or can help product selection.

We like leaving reviews too. Stats reveal that 47% of Britons have reviewed products online, which suggests there is no shortage of people ready to provide their opinions and there is no doubt this number will increase in the future.

The statistics

  • According to Reevoo stats, 50 or more reviews per product can mean a 4.6% increase in conversion rates.
  • 63% of customers are more likely to make a purchase from a site which has user reviews.
  • Site visitors who interact with both reviews and customer questions and answers are 105% more likely to purchase while visiting, and spend 11% more than visitors who don’t interact.
  • Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturers, according to a survey of US internet users by online video review site EXPO.
  • According to Reevoo, reviews produce an average 18% uplift in sales.

So it is safe to assume reviews in the commercial retail sector represent real value to both businesses and customers alike and deliver increased sales, and what’s more increase trust between seller and buyer but the question we have to ask ourselves is why is this so different when it comes to picking our employer?

On average we will read at least 8 reviews in order to help reinforce our belief that a purchase is the right one for us. Researching your employer is much more important. After all you could end up spending 10 years of your life working for a prospective employer maybe more.

The average person in the UK will spend 60% of their life at work so when you compare that to the average time spent searching online reviews for your newest TV, washing machine purchase or next hotel stay then there really is no reason why we shouldn’t be researching our future employers with the same scrutiny.

Reviews are here to stay. They really are the most powerful marketing tool and we believe that over the coming years reviews will revolutionise the way in which we search for new employers and WorkAdvisor is excited to be a part of this new chapter.